Live-stream videos are an excellent way to build your brand community. From huge multinational companies to small solo entrepreneurs like real estate agents, any business can benefit from the personal connection you can make with live video events. It’s a low-cost strategy that you can use to forge strong relationships and build a brand community.
Make a Personal Connection
Live-stream videos are a great medium because it offers a direct way to make a connection. You’re basically hanging out together over video in real time. For your audience, it’s an authentic experience. They have a chance to ask you questions and share ideas. When people feel close to you, as a real estate business owner they follow, this helps to create a community around them.
Build Authority in Your Niche with Live-Stream Videos
Your live-stream videos give you a chance to build authority in your niche by answering viewer questions and helping them with their challenges. This shows that you’re an expert who offers true value, which is great for your brand. People will come to you when they have problems they need solved. This creates a highly engaged group of followers.
Bring New People Into Your Orbit
You can’t create a brand community without members (your database). Live video gives you a great opportunity to bring in new people who would enjoy your offerings. New people can participate and experience the value you offer firsthand. This marketing strategy is a great way to make a first impression. You’ll also get participants talking. They’ll tell others and bring in even more new people.
Build Social Proof using Live-Stream Videos
Your live-stream is a great way to gather authentic social proof. You can follow up with participants to get feedback and use this feedback to promote your business or future video events. Social proof is important because it shows that other people are talking about your value, not just you.
Make People Feel Part of Something Bigger
Your events give people a chance to feel like a part of something bigger than themselves. Once you get into the routine of running regular live-stream sessions, the event will pick up more and more buzz. Attendance will increase, and you’ll have something everyone wants to be a part of.
Reinforce Brand Values
At the core of any brand community is a set of shared values. Your events give you an opportunity to communicate and emphasize these values. You can control the message you want to put out about your brand because you’re the one delivering it.
The Long Game
In addition to building a vibrant community around your business, live video can help you sell more, generate more leads, and boost your business to the level you want it to be. But it’s not the sales approach that gets an engaged live-stream audience. It’s all part of the long game of engaging your audience and creating a sense of community.
Are you struggling to build a vibrant community around your brand? Check out my new report ‘The 5 Steps of Running a Live Video Event That Are Guaranteed to Engage Your Audience’; where I teach you the top ways to have a successful live-stream video event to engage your audience. Check it out under the testimonials on the coaching page by Clicking Here
Cindy Bishop is a sales performance and accountability coach building solid foundations for the real estate agents she serves. Over the years, she found better ways to achieve
sales success by developing soft skills and quality habits that worked to create income consistency in her own 25+ year real estate career sales business.
Cindy’s real estate business wasn’t unlike yours initially with cold calling, door knocking, sphere marketing, and of course, holding open houses.
Learning better skills and strategies allowed her to become a top producing agent, consistently.