Build A Thriving Database with Live-stream Video

Live-stream videos are an excellent way to build your brand community. From huge multinational companies to small solo entrepreneurs like real estate agents, any business can benefit from the personal connection you can make with live video events. It’s a low-cost strategy that you can use to forge strong relationships and build a brand community.

Make a Personal Connection

Live-stream videos are a great medium because it offers a direct way to make a connection. You’re basically hanging out together over video in real time. For your audience, it’s an authentic experience. They have a chance to ask you questions and share ideas. When people feel close to you, as a real estate business owner they follow, this helps to create a community around them.

Build Authority in Your Niche with Live-Stream Videos

Your live-stream videos give you a chance to build authority in your niche by answering viewer questions and helping them with their challenges. This shows that you’re an expert who offers true value, which is great for your brand. People will come to you when they have problems they need solved. This creates a highly engaged group of followers.

Bring New People Into Your Orbit

You can’t create a brand community without members (your database). Live video gives you a great opportunity to bring in new people who would enjoy your offerings. New people can participate and experience the value you offer firsthand. This marketing strategy is a great way to make a first impression. You’ll also get participants talking. They’ll tell others and bring in even more new people.

Build Social Proof using Live-Stream Videos

Your live-stream is a great way to gather authentic social proof. You can follow up with participants to get feedback and use this feedback to promote your business or future video events. Social proof is important because it shows that other people are talking about your value, not just you.


Make People Feel Part of Something Bigger

Your events give people a chance to feel like a part of something bigger than themselves. Once you get into the routine of running regular live-stream sessions, the event will pick up more and more buzz. Attendance will increase, and you’ll have something everyone wants to be a part of.

Reinforce Brand Values

At the core of any brand community is a set of shared values. Your events give you an opportunity to communicate and emphasize these values. You can control the message you want to put out about your brand because you’re the one delivering it.

The Long Game

In addition to building a vibrant community around your business, live video can help you sell more, generate more leads, and boost your business to the level you want it to be. But it’s not the sales approach that gets an engaged live-stream audience. It’s all part of the long game of engaging your audience and creating a sense of community.

Are you struggling to build a vibrant community around your brand? Check out my new report ‘The 5 Steps of Running a Live Video Event That Are Guaranteed to Engage Your Audience’; where I teach you the top ways to have a successful live-stream video event to engage your audience. 


  About the Author  
Cindy Bishop is a seasoned professional with extensive experience in the real estate industry. As the founder of a highly regarded real estate education school in Virginia, she has been instrumental in shaping the careers of aspiring agents. Additionally, Cindy has excelled as a sales performance and accountability coach, guiding individuals towards achieving their goals for several decades.
Throughout her career, Cindy has continuously sought out innovative approaches to achieve sales success. Recognizing the importance of soft skills and cultivating quality habits, she devised strategies that consistently generated income and propelled her real estate sales business forward. In the early stages, Cindy’s journey closely resembled that of many professionals in the industry, relying on traditional methods such as door knocking, sphere marketing, and hosting open houses. However, her commitment to enhancing her communication skills proved transformative, ultimately propelling her to become a top producing agent.
Today, Cindy Bishop stands as a respected figure in the real estate community, leveraging her wealth of experience and expertise to empower others in their pursuit of excellence. Through her educational initiatives and personalized coaching, she continues to inspire and guide professionals to unlock their true potential in the competitive realm of real estate sales.



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