As an independent real estate agent, you need a website. It’s the first place that customers will go to find out more about you and to help them decide whether they want to do business with you or not. Although content management systems - such as WordPress - have become incredibly user-friendly nowadays, if you want to create a fully-functioning, tailor-made site, it’s best to invest in a designer. This will involve a monetary investment, but it will be worth it in the long run. It will make your site look more professional and leave a good first impression.
Once you have the foundations of your website, you can then start adding content. An important part of content creation is SEO (we’ll get to what that is in a minute). SEO is a huge topic and there are people who build their entire career around it. However, this guide will give you an overview of the basics that your website needs and the fundamentals of SEO.
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