Blog topics that are relevant and interesting will help consumers see you as the real estate agent to work with.
Where to find relevant content for blogs or blog topics that will keep readers wanting more
If you have a business, then you most likely have a website. It helps to paint a picture for visitors about your company’s mission, the services and/or products you provide and other basic information. When you start telling people to check out your site, they might ask you, “Do you have a blog?”
How do you answer this question? If the answer is no, then you’ll want to check out why blogging is a good idea. If you answer yes, then ask yourself if you are making regular posts. If you are consistent, then people will keep reading, but if you stop posting, people will forget about you.
You know how the saying goes, “Out of sight, out of mind.” Make sure you’re consistent with your blog posts.
If you’re expected to regularly post blog articles, then it can become a little daunting to generate new ideas for content. How do you maintain a steady stream of fresh information?
Here are a few quick tips on where to find relevant blog topics that will appeal to your target audience:
On Trend – Check out what people are talking about on social media. What’s big in the news? Find the topics that are trending within your niche, and use that as inspiration for your blog posts. If you’re a real estate agent, and everywhere you look you see news about millennial’s driving up the homeownership rate, then you might write a blog about why agents should adjust their marketing strategies to reach a younger target audience.
eBooks – Take some time to scan eBooks that are reflective of your business, and look at their table of contents. You can use each chapter as a jumping off point for a new blog post. This gives readers a chance to digest sought after information a little at a time.
Answer Questions – What do people want to know? What knowledge do you possess? Take the answers to these questions and match them up to create ideas for your blogs. For example, if people seem to have a lot of questions about how to prep their homes for sale, then a blog about home staging or open houses might be a good option.
You can take this a step further by interviewing an expert in your field. Ask them several of the questions you have gathered, and use the responses to create a unique post. This has the double advantage of delivering answers to your readers and also providing extra credibility to your blog.
Competitors – Scope out your competitors’ websites and read their blogs. What topics seem to generate the most interest? Are there “holes” that you can fill in with your own posts? For example, if one competitor’s site features a blog about for-sale-by-owner homes, but mentions nothing about the legal side of things, then your blog might feature a post that focuses on the necessary contracts and litigation when selling a home.
Break It Up – Do you tend to write long posts? Then, try a different tactic. People don’t like overly wordy blogs anyway. Only 18% of companies’ blogs posts are over 750 words. You can be thorough without being overly verbose.
How can you break up one of your longer posts into smaller chunks to create more articles? If you have a blog about home organization, for instance, instead of including tips for organizing the entire home, create an individual post for each room.
Recycle – You can revisit older posts to get inspiration, especially if the topic has undergone a lot of changes since the first publication. In these cases, you can revise, make updates and add new information to create a fresh spin. Just make sure it feels like a new addition. If it just seems like a rewording of your old post, then leave it be.
The truth is, the options for blog topics are endless, you just need to know where to look.
If you really hit a roadblock, you can reach out to friends and colleagues for suggestions. Another option is outsourcing to a freelance writer or company that can pitch topics for you and write quality blogs that are a fit for your business.
If you are new to blogging, or just want to enhance your knowledge, check out the great resources and our blog at www.CindyBishopTraining.com. You can find a variety of helpful resources, and articles about numerous topics, that can help you grow your real estate business.