This is the time of year when we have to wonder how a social media strategy is going to enhance our real estate business.
This is also the time of year when we have been inundated with goal-setting ideas, goal-setting information, goal-setting seminars, books, (shall I go on?). Part of our goal setting is including social media strategies that grow our business. In spite of the overwhelming amount of goal-setting suggestions, it is refreshing at the beginning of a new year to have this opportunity to replace that old 2016 wall calendar (a reminder of what was), and look forward to how we will fill the new calendar with our dreamed achievements.
We all probably have established a BHAG (Big Hairy Audacious™ Goal) so we have our best year yet. Using social media strategies as a large part of our goal setting is critical and the most advanced and serious among us will have a picture of what that exactly looks like. I would challenge you with this very important thought – have you also set the “process” goals for what that looks like (allow me to give credit to my online mentor, Darren Hardy for this initiative)? What are the daily steps you should be taking to move toward that BHAG? What are the things you need to get better at and learn that will move you in that direction?
So much of any of our businesses growth is determined by having a solid lead generation process goal in place. How important is social media strategy marketing to your lead generation strategy?
Consider these few facts about real estate professionals and the internet:
- 80% of all home buyers are searching online
- Gen Y and millennials make up 68% of all first time home buyers
- 62% of Millennials feel that online content drives their loyalty to a brand
- 91% of Realtors use social media marketing
Have you established your social media process goals to help bring about your BHAG? What areas of social media need to be refreshed? . . . need to be eliminated? . . . need to get started? And once you have that plan in place – then it is a matter of using your time to make sure your activity is bringing about the desired result. And what should that result look like? Are likes, follows, connections and brand awareness enough? Or are you looking for a more profitable engagement and return on the time you invest into social media?
Setting process goals that determine the steps you will take and the kind of things you share with your audience using social media sites and beneficial social media strategies can net meaningful results for 2017. Consider all of the ways you can establish your expertise, knowledge, and value as a resource for the connections you have, then pursue that with an eye on creating opportunities for likes, comments, shares, follows AND leads for your business!
About the Author:
David Redabaugh is the founder of a digital marketing company, where businesses, professionals, and entrepreneurs are able to have solutions custom created for impact and authenticity with their brand online. His job is showing, helping, and training his clients to market effectively online using social media strategies.
As a trainer for Cindy Bishop Worldwide, LLC, he has been able to form a niche working with real estate professionals to create the strategies for their internet marketing that deliver results and create meaningful client and referral relationships. Dave brings extensive training experience from his corporate marketing and advertising experiences to guide his clients through the processes that help them create and maintain impactful social media and website strategies.