How to Interact on Facebook
Content with high engagement gets better exposure on Facebook’s feed. This means that the more likes, comments, and shares your posts have, the more likely it will be seen. This is important as it means more people will learn who you are and how you can help them when they want to buy a property. To boost your posts’ engagement, here are some tips on how to interact on Facebook.
Set Up a Separate Business Page
If you have a personal Facebook page, it’s a good idea to set up a second page that is specifically for business. Keep these separate. It’s your business page that you will use for interacting with your clients and should be kept professional and relevant to real estate. Your personal page is for you and should avoid any overlap with your work platform. On your business page, you can post professionally-themed content that will add real value to your followers, such as a post about how to change the batteries on a smoke detector or tips for first-time buyers. Try to avoid posting too much about business and instead show clients you care about them by posting content that will appeal to them.
Create Content People Want to Share
If people feel they’ll receive a positive reaction from their friends by sharing a particular post, they are more likely to share it. It’s important then to post content on your Facebook business page that is relevant to your audience and entices them to share it. It could be something funny, educational, or unusual, or perhaps a gripping local news piece. Make sure that it’s always related to your business and brand. Publishing a breaking news piece about a natural disaster, for example, is highly-shareable content, but it doesn’t have a place on your business page.
Mix Up Your Content
Articles tend to be the ‘go-to’ content choice, but try making your page more dynamic with several types of content. Videos are becoming more and more popular – in fact, research shows that 82% of all global internet traffic will come from videos by 2021. Get ahead of the game now by trying to publish at least two short videos a week. They don’t need to be high-quality productions; a simple video recorded on your cell phone is perfectly acceptable. If you can, add subtitles to your videos too for those who want to watch it without sound.
Add a Call to Action
Rather than simply waiting for your audience to interact with your posts, ask them to engage with you. At the end of the post, ask a question and encourage your audience to reply in the comments. You can also ask your audience to share a video if they found it interesting or funny. Don’t forget that engagement goes two ways. Show your appreciation to fans that write on your posts by replying to their comments. The key to Facebook interaction is to keep it social, so always look for ways to connect with your audience as you would in a face-to-face conversation.