The purpose of Instagram when it comes to your Real Estate business
If you aren’t already familiar with Instagram, it’s a social networking app that allows users to easily share photos and videos. We live in a society that has become accustomed to sharing a good portion of its experiences online. Many people connect through social media, and this trend has crossed over into the business world.
The blog www.thoughtcatalog.com mentions that “People are highly responsive to imagery.” This is one of the reasons Instagram has garnered such a following over the years. It is driven by visual content.
Here are some of the things Instagram can help you do with your business marketing strategy:
Share Content
The main function of Instagram is to share pictures and video. Users can post images and use hashtags to link these images to similar posts from other users. Do some research before you choose your hashtag and decide on ones that are relative to your business. This can help you expand your network. You also have the option of adding captions to your posts if you want to include certain information for your audience.
Build Relationships
Images have the ability to deliver a message in a moment. According to www.businessnewsdaily.com, “This instant communication makes visual marketing one of the most powerful tools a business can employ to connect with customers.” When you share content that is linked to similar posts, you automatically find a connection to others with similar interests. Make sure you know your customers and how your business aligns with their needs. This will help you find a voice for your posts that really resonates with your target audience.
Get Noticed
If you go to a store looking for a particular brand of coffee, then odds are you’ll stumble upon a lot of different brands in the process. This is because all of the varieties of coffee will likely be placed together on the shelves. This is how you can gain new customers through Instagram. When people follow a hashtag to a page that includes your posts, they see your content even though they were not specifically looking for it. This leads to more people that know about your business.
Get a Following
“How many followers do you have?” When it comes to Instagram, the more the merrier. More followers mean more traffic, which means more customers. Make sure you continually increase your followers by actively engaging with them and using trending hashtags that direct them to your other social media pages and websites.
Still, as with any marketing strategy, the key is to know your customers in order to tailor your approach to their needs. If you choose to incorporate Instagram into your business growth plan, then consider these stats from statista.com to decide if it’s a good fit for your target audience.
If you want to learn more about Instagram and how it can work for your business, then check out our other blogs. For more resources and tools that can help you develop your marketing strategy and other aspects of your business check out www.CindyBishopTraining.com.